ZuZu comes to life from an open storybook
ART. CHARACTERS. SHARED WORLDS.UNICO / OFFICIAL WEBSITE

THE UNICO STORY

Bring your
imagination to life.

An entertainment IP platform for creators and fans.
Create stories, expand worlds and share in what you help build.

Discover UNICO

STORIES. PRODUCTS. EXPERIENCES.
CREATED WITH YOU.

Bring your imagination to life.

THE UNICO STORY

UNICO builds entertainment worlds around original IP characters. As a creator or fan, you help expand these worlds with your stories. We work with commercial partners to bring them to market through multiple channels, including physical products, licensing and immersive entertainment experiences.

Co-create with the community. UNICO will share earnings generated by these IPs with you as you help them grow.

We’re starting with ZuZu, our first character universe, and inviting you to help shape what comes next.

Don’t just follow the next big thing.Be part of creating it.

Explore creating with UNICO
Concept image of ZuZu character sketches beside a small clay model on an artist’s worktable
01 / IMAGINATIONCreative study
Product concept with a ZuZu collectible, illustrated art card and embroidered fabric
02 / SOMETHING TO HOLDProduct concept
Exhibition concept with a ZuZu sculpture at a circular entrance to an immersive landscape
03 / A WORLD TO ENTERSpace concept

Concept imagery exploring where a creation could go.

All five elemental ZuZu forms together: Metal, Wood, Water, Fire and EarthZUZU / THE FIRST UNICO UNIVERSE
01 / 06Five elements. One creative energy.
OUR FIRST CHARACTER UNIVERSE

This is
ZuZu.

The universe’s creative energies,
given a dragon’s form.

Before you met ZuZu, its creative energy was already there. Rooted in Eastern mythology, the world of Amazing Zulong is alive with changing light, seasons and possibilities. Our first ZuZu-themed immersive exhibition in Shanghai brought that world into view.

Your imagination gives that energy a little dragon’s form. A sketch, a melody or a curious “what if” can be the beginning. Metal, Wood, Water, Fire and Earth reflect its different energies and emotions.

Through the things you create, ZuZu finds a place in everyday life. A character in your story. Something to hug. A companion on your bag or beside your desk. Each new form is another way to share an ordinary day.

Every little dragon has a story.

Give yours a place, a friendship or an adventure. Keep its curious heart, and make the next chapter your own.

Explore the creative archive

One ZuZu. So many possibilities.

Swipe to explore

UNICO studio collection & selected community works · Illustrations, animation and merchandise concepts. Creator credits are shown with each work.

CREATOR PORTALYOUR WORK. YOUR NEXT DIRECTION.

Start with
what you have.

A finished piece. An unfinished idea.
A story you want to take somewhere else.

DIFFERENT CREATORS. DIFFERENT DIRECTIONS.01 / 05
ZuZu, in the city
ILLUSTRATION / STREETWEAR

ZuZu, in the city

UNICO studio collection

ILLUSTRATION / YOUR ORIGINAL WORK

ZuZu in your city.

Keep ZuZu’s purple scales, turquoise mane and signature horns. Create an illustration inspired by a place you know: a street corner, a favourite shop or a view from home.

CLOUD FACTORYPRODUCTION SERVICES IN DEVELOPMENT

A path from
idea to object.

Publish a proposal. Understand the interest.
Review the design. Develop the product.

Watch Cloud Factory / 00:30
FROM A DIGITAL IDEA TO SOMETHING YOU CAN HOLDTHE CLOUD FACTORY FILM / 00:30
Start with a design. Explore its next form. Bring it into everyday life.
A ZuZu illustration on a designer’s screen, from the Cloud Factory concept film01 / DIGITAL DESIGN · CLOUD FACTORY FILM
01 / THE DESIGN

Start with a design.

Choose an original artwork or an eligible work with the right permissions. Keep its creator and source attached to the proposal.

A product concept is the starting point.

Community interest helps shape a proposal. Rights, feasibility, sampling and commercial terms need to be agreed before production.

EXPERIENCESFROM OUR ARCHIVE / 2025

Step inside
another world.

Art you can walk into.
A story you experience together.

THE FIRST ZUZU EXHIBITION

Amazing
Zulong.

China Art Museum
Shanghai, China · 2025

Created by the UNICO team, Amazing Zulong was our first ZuZu-themed immersive exhibition. It brought the character’s world into light, sound and digital art you could step inside.

200,000Exhibition visitors
2,500 m²Exhibition space

Future exhibitions will open new possibilities for community-created visual art, installation concepts and merchandise design.

COMMUNITYCOME BACK WITH ANOTHER IDEA

What happens
next?

A world grows through the people who return to it.
New interpretations. Shared stories. Work that keeps evolving.

A PLACE TO START

Follow a creator. See how an idea changes. Add your own chapter.

FIND A DIRECTION

Pick a brief when you need a starting point.

FOLLOW THE PEOPLE

Keep up with creators and the worlds they’re shaping.

CONTINUE YOUR WORK

Return to drafts, forks and ongoing projects in your Studio.

These are inspiration briefs to explore at your own pace. Official campaigns and participation terms are listed in the Portal.

THE NEXT CHAPTER STARTS WITH YOU

Awaken your imagination.
Start creating.

Find inspiration ↗Explore product possibilities ↗Join the community ↗

Discuss a collaboration

FORMATSTARTING POINTZuZu / UNICO world
Continue in the Portal

An inspiration brief, not a competition entry or product approval. Portal access may require approval.

 CREATOR PORTAL / EARLY ACCESS

Bring your work
into the world.

Upload a piece, create with AI or build on an eligible work. Explore the current Portal, or request an invitation from the UNICO team.

Explore the current Portal Request an invitation by email

The current Portal may require sign-in or team access. Invitation requests open your email app.